- Strong analytical ability - analyse data, develop insights etc.
- Team working skills.
- Experience with and an understanding of market research.
- An ability to think strategically and come up with campaigns.
- Budget management skills
- Should possess experience in handling consumer brands.
- Have the ability to think big, delivering innovative strategic solutions.
Roles & Responsibilities:-
- The job entails managing end to end brand including Brand Strategy, Marketing, Innovations.
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term
- Should possess hands on experience in branding FMCG products.
- Should be an expertise in building brand partnerships, outreach, events being an influencer marketer.
- Develop and deliver distinctive communication strategy in line with the brand strategy and positioning.
- Develop and maintain a working relationship with external vendors, Media houses, Research agencies and Advertising agencies for promotional activities and Brand initiatives
- Develop and execute a healthy new product pipeline. This would include following the - stage and gate- process to launch new products as per plans.
- Deep understanding of traditional and new age media - mapping consumers current and potential trends, media habits, genre affinity leading to effective media planning and buying
- Should be competence by marketing ATL and BTL activities.
Salary: Not Disclosed by Recruiter
Desired Candidate Profile
UG:B.B.A / B.M.S - Management
PG:MBA/PGDM - Any Specialization, Marketing
Way2Online Interactive India Pvt. Ltd.
Instahot Foods Pvt Ltd, which has been operating through its brand 'The Taste Company' which is a premium initiative in the traditional home style cooked instant food segment in India. The Taste Company is into manufacturing & marketing of premium quality instant food for all age groups. A food which has already been cooked and no further preparation needs to be done by the end consumer. Products have a shelf life of minimum 6 months at room temperature. A brand which takes pride in its invention of non-veg instant food category in India. Currently operating with dozens of exciting products portfolio across the non-veg as well veg categories, which serves all the food occasions in as day. Our vision is to bring the transformation and redefine the ready to eat category as a whole, in order to enhance consumer's greater eating experience, by serving home-styled cooked fresh and healthy foods.
Recruiter Name:Bhanu Teja
Contact Company:Way2Online Interactive India Pvt. Ltd.