Brand Manager

3 - 5 Years

Job Description

Key Skills:-

  • Strong analytical ability - analyse data, develop insights etc.
  • Team working skills.
  • Experience with and an understanding of market research.
  • An ability to think strategically and come up with campaigns.
  • Budget management skills
  • Should possess experience in handling consumer brands.
  • Have the ability to think big, delivering innovative strategic solutions.

Roles & Responsibilities:-

  • The job entails managing end to end brand including Brand Strategy, Marketing, Innovations.
  • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term
  • Should possess hands on experience in branding FMCG products.
  • Should be an expertise in building brand partnerships, outreach, events being an influencer marketer.
  • Develop and deliver distinctive communication strategy in line with the brand strategy and positioning.
  • Develop and maintain a working relationship with external vendors, Media houses, Research agencies and Advertising agencies for promotional activities and Brand initiatives
  • Develop and execute a healthy new product pipeline. This would include following the - stage and gate- process to launch new products as per plans.
  • Deep understanding of traditional and new age media - mapping consumers current and potential trends, media habits, genre affinity leading to effective media planning and buying
  • Should be competence by marketing ATL and BTL activities.

Should carry out market research in order to keep up to date with customer trends, as well as trying to pretend future trends.

Salary: Not Disclosed by Recruiter

Industry:FMCG / Foods / Beverage

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product/Brand Manager


Desired Candidate Profile

Please refer to the Job description above


UG:B.B.A / B.M.S - Management

PG:MBA/PGDM - Any Specialization, Marketing

Company Profile

Way2Online Interactive India Pvt. Ltd.

About TTC(The Taste Company):-

Instahot Foods Pvt Ltd, which has been operating through its brand 'The Taste Company' which is a premium initiative in the traditional home style cooked instant food segment in India. The Taste Company is into manufacturing & marketing of premium quality instant food for all age groups. A food which has already been cooked and no further preparation needs to be done by the end consumer. Products have a shelf life of minimum 6 months at room temperature. A brand which takes pride in its invention of non-veg instant food category in India. Currently operating with dozens of exciting products portfolio across the non-veg as well veg categories, which serves all the food occasions in as day. Our vision is to bring the transformation and redefine the ready to eat category as a whole, in order to enhance consumer's greater eating experience, by serving home-styled cooked fresh and healthy foods.
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Recruiter Name:Bhanu Teja

Contact Company:Way2Online Interactive India Pvt. Ltd.