Digital Marketing Manager

3 - 7 Years

Job Description


Manage and deploy budgets effectively across various digital media to acquire new customers and nurturing them by monitoring of key metrics.

Ensuring all the digital communication follow the brand standards and guidelines.

Defining metrics, measuring them and analyzing and reporting to key stake holders, and continuously improving metrics to ensure maximum engagement, leverage and impact.

Help in building the appropriate models to capture digital engagements and communicating the target audience with the right content with right context at the right time.

Responsible for ROI for the deployed digital budgets and getting the maximum leverage by building IQL, MQL & SQLs and engaging them consistently

Engaging and coordinate with various cross functional teams to drive various business results.

Understand of building a brand, brand marketing and online go to market strategies for B2B products.

Knowledge on mobile app advertising


Hands on expertise and proven track record in handling paid campaigns across various channels such as content, adwords, organic, display, social, affiliate, retargeting via various channels, a/b & multi variate testing, Google analytics and other various mediums - preferably b2b products.
Strong understanding of the digital landscape with an ability to strategize research driven campaigns via various digital channels.
Develop and manage the Digital Marketing strategy for the Organization.

Build and improve social media presence and execute social media campaigns.

To Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs).

Salary: Not Disclosed by Recruiter

Industry:Advertising / PR / MR / Event Management

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type:Permanent Job, Full Time

Key Skills

Desired Candidate Profile

Please refer to the Job description above

Company Profile

Way2Online Interactive India Pvt. Ltd.
About Company
The Company: Way2Online is a highly innovative consumer focused Internet technology company head quartered in Hyderabad. Our primary focus is consumer centric Internet business with an aim to delight the world with innovative products and services. Way2Online's unique combination of "Innovation +Technology + word of mouth" approach has helped to connect with millions Internet users across the country. Launched in Dec 2006, one of Way2Online's flagship product has revolutionized person to person messaging in the country. Way2SMS helps users to send free SMS to any mobile in the country. Way2SMS generates nearly 400 million page views every month according to com Score. It has delivered over 10 Billion messages since its inception.
Way2Online is a great place to work. We have an incredible working environment, an excellent class team that loves solving tough challenges, and a vision to change the world. Our team loves having fun together. We have regular hangouts, enjoy a catered lunch together once a week, and have crazy night after reaching our periodic Goals. We have Friday15, Knowledge Melt & other interesting things to keep our family of associates happy and bring a smile on their faces. We are located in Jubilee Hills, posh suburban neighborhood in west Hyderabad. We live here because this is the base to a number of small IT & other start-ups, community, natural beauty, recreation, and huge variety of fun things to do. When we're not hanging out or having fun activities in the sunshine, we buckle down and do things that make the world better.
Why we're cool:
We move very quickly and your opinions are demanded
We're very capable, so you'll be in good company
We're going to change the way people learn & in turn the world
View Contact Details+

Recruiter Name:Mr. Vishnu

Contact Company:Way2Online Interactive India Pvt. Ltd.