Media Buying

2 - 5 Years

Job Description

Role and Responsibilities
Create data-driven and insight-based media plans across traditional media (Print, Radio and Outdoor)
Understand Clients Media requirement and prepare well-structured Media briefs
Basic knowledge of determining ROI on media activities
Analyze media campaigns and suggest means to optimize the results
Negotiate best rates with publications for Ad space
Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
Keeping up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
Monitoring buying strategies
Liaising and building relationships with clients and media sales companies
Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising
Communicating with media sales people to adjust media schedules in response to audience figures
Booking individual advertising spots, e.g. pages, posters, internet banners and broadcast adverts
Ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers
Client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign
Collecting and analysing sales and consumer data

Experience & Qualification

2+ years of experience in Media Planning & Buying
Graduate/Post Graduate from a reputed college
Excellent analytical, communication and negotiation skills
Basic knowledge of Media Tools and Software
Prior experience in Media Planning & Buying is a must
Candidates with good Media relations and contacts preferred

Salary: Not Disclosed by Recruiter

Industry:Advertising / PR / MR / Event Management

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Advertising

Role:Media Buying Executive/Manager

Employment Type:Permanent Job, Full Time


Desired Candidate Profile

Please refer to the Job description above


Doctorate:Doctorate Not Required

Company Profile

Way2Online Interactive India Pvt. Ltd.

About Company:

The Company: Way2Online is a highly innovative consumer focused Internet technology company head quartered in Hyderabad. Our primary focus is consumer centric Internet business with an aim to delight the world with innovative products and services. Way2Online's unique combination of "Innovation +Technology + word of mouth" approach has helped to connect with millions Internet users across the country. Launched in Dec 2006, one of Way2Online's flagship product has revolutionized person to person messaging in the country. Way2SMS helps users to send free SMS to any mobile in the country. Way2SMS generates nearly 400 million page views every month according to comscore. It has delivered over 10 Billion messages since its inception.

Way2Online is a great place to work. We have an incredible working environment, an excellent class team that loves solving tough challenges, and a vision to change the world. Our team loves having fun together. We have regular hangouts, enjoy a catered lunch together once a week, and have crazy night after reaching our periodic Goals. We have Friday15, Knowledge Melt & other interesting things to keep our family of associates happy and bring a smile on their faces. We are located in Jubilee Hills, posh suburban neighborhood in west Hyderabad. We live here because this is the base to a number of small IT & other start-ups, community, natural beauty, recreation, and huge variety of fun things to do. When we're not hanging out or having fun activities in the sunshine, we buckle down and do things that make the world better. company website
View Contact Details+

Recruiter Name:Mr. Vishnu

Contact Company:Way2Online Interactive India Pvt. Ltd.