Sr LEAD / LEAD – PAID Marketing

4 - 8 Years
Mumbai, Hyderabad

Job Description


Plan, execute & monitor all digital marketing, including search, display, fb, linkedin, quora, programmatic, affiliate and other channels, marketing database, email, social media and display advertising campaigns

1. Design, build and maintain our social media presence

2. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

3. Create various paid funnels and drip campaigns to bring in highest engagement and conversions to the platform

4. Create re-marketing and re-targeting campaigns across various touch points

5. Identify trends and insights, and optimize spend and performance based on the insights and results

6. Brainstorm new and creative growth strategies to get earned media

7. Plan, execute, and measure experiments and conversion tests

8. Collaborate with internal teams to create landing pages and optimize user experience to improve conversions

9. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

10. Instrument conversion points and optimize user funnels

11. Collaborate with agencies and other vendor partners

12. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

13. Expert in using various tools and platforms such as adwords, fb, linkedin, quora, twitter, google analytics

14. Continuously explore and exploit new channel adoption for the brand apart from other channels

Salary: Not Disclosed by Recruiter

Industry:Advertising / PR / MR / Event Management

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Online/Digital Marketing

Role:PPC /Pay Per Click Lead


Desired Candidate Profile

Please refer to the Job description above

Company Profile

Way2Online Interactive


We are a team of highly energetic entrepreneurs working towards give life to our take on how the advertising ecosystem should function. As part of this vision, we have launched our main two cornerstone products AudiencePlay and AudiencePrime. AudiencePrime is for brands to bring in data from various sources (CRM, digital engagement, Offline) and access niche segments for targeting
* 'AudiencePrime' is an omni-channel ML driven advertising platform for brands enabling them to easily activate their CRM data, pick niche audiences from trusted partners, perform hyperlocal targeting, look alike analysis on users and so on..
* 'AudiencePlay' is a self-serve tool for publishers enabling them to manage and launch their own audience and inventory monetization platform opening doors for secure and transparent dealing with the leading brands and agencies. Publishers can also access their own segments on their private Prime account allowing them to retarget their users anywhere in the internet.
View Contact Details+

Recruiter Name:Bhanu Teja

Contact Company:Way2Online Interactive