Sr Lead/ LEAD – Events AND PR

4 - 8 Years
Mumbai, Hyderabad

Job Description


      • Plan, develop, strategize and execute PR & events strategy for the brand and its products
      • Proactively interact with media representatives to obtain placement of company and industry news stories, thought leadership bylines or quotes, customer stories, and manages reactive or crisis communications needs.
      • Respond in a timely manner to media requests & managing and growing media lists by strategic verticals
      • Maintain positive working relationships with reporters, editors and feature writers who cover business, tech, publishing and other relevant topics
      • Secure and handle all briefings for 1:1 media interviews for DigitalKites

team and customers

      • Plan, develop and implement the strategic PR and Communications calendar to meet business goals. This will include earned media, social media, web, press releases, media alerts, e-news, email, video, blog, internal communication, collateral, events and sponsorships
      • Manage third-party vendors and agencies for events and PR as per requirement
      • Plan, promote and manage Digitalkites hosted special events / webinars designed to raise awareness and generate new business. Identify speakers and industry partners for each event
      • Secure speaking opportunities and manages marketing communications for other events outside the company
      • Measure and track ROI of all communications activities including ad equivalency value, tracking clips, coverage, as well as social and web metrics from communications initiatives.
      • Monitor news announcements, media coverage, marketplace trends, consumer behavior and developments across the industry
      • Plan and manage the budget for PR programs. Identify high impact use of budget to reach strategically targeted audiences
      • Seek out and develop customer success stories to drive the perception of our platform across earned and owned media channels
      • Align with other teams within the organization to inform PR strategy and communications efforts
      • Work closely with customer success and social to monitor and addresses comments and reviews
      • Ensure that our brand's visual identity, corporate message, voice, tone and style are consistent throughout all communications.
      • Work with the executive team to determine the appropriate media spokesperson for events and news stories
      • Manage business associations memberships, industry partnership affiliations, industry awards (submissions and coverage)

Salary: Not Disclosed by Recruiter

Industry:Advertising / PR / MR / Event Management

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Advertising

Role:Events/Promotion Manager


Desired Candidate Profile

Please refer to the Job description above

Company Profile

Way2Online Interactive India Pvt. Ltd.


We are a team of highly energetic entrepreneurs working towards give life to our take on how the advertising ecosystem should function. As part of this vision, we have launched our main two cornerstone products AudiencePlay and AudiencePrime. AudiencePrime is for brands to bring in data from various sources (CRM, digital engagement, Offline) and access niche segments for targeting
* 'AudiencePrime' is an omni-channel ML driven advertising platform for brands enabling them to easily activate their CRM data, pick niche audiences from trusted partners, perform hyperlocal targeting, look alike analysis on users and so on..
* 'AudiencePlay' is a self-serve tool for publishers enabling them to manage and launch their own audience and inventory monetization platform opening doors for secure and transparent dealing with the leading brands and agencies. Publishers can also access their own segments on their private Prime account allowing them to retarget their users anywhere in the internet.
View Contact Details+

Recruiter Name:Bhanu Teja

Contact Company:Way2Online Interactive India Pvt. Ltd.